![]() ![]() This fall will see products pairing mindfulness with crafts, sketching, dot-to-dot, and doodling, not to mention prompted journaling. One area of particular interest is mindfulness, which goes hand in hand with interactive activities that take consumers away from their problems and help focus their thinking. ![]() As a result, many publishers continue to introduce new products, extend key in-house brands, and expand existing programs in a variety of interactive, hands-on categories. They believe the trend will continue, as consumers pursue hobbies discovered or rediscovered early in the pandemic, look for interesting ways to pass the time while staying home more than in the past, focus on strategies for reducing stress and anxiety, and support their families’ learning. That said, these sectors remain stronger than before the lockdown, according to executives at publishing houses active in the space. And sales are down 13.7% from January through July of this year, compared to the same period in 2021. The numbers have come back to earth a bit since then, with NPD Books estimating that sales of books and products falling into the categories of board and card games, puzzles, magic, word games, crafts and hobbies, journals, trivia, and the like collectively decreased 8% in 2021 compared to 2020. It has been well-documented that sales of activity books, for both adults and children, took off during the pandemic, as did sidelines such as puzzles, journals, and games. ![]()
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